The recent findings from the PwC 2025 Global CEO Survey highlight a significant trend among Philippine business leaders: a strong belief in the potential of artificial intelligence (AI) to transform operations and drive growth. With 75% of CEOs expressing confidence in AI's integration into their core processes, the landscape of business in the Philippines is poised for a technological revolution.
AI Integration in Business Operations
Survey Insights: Conducted at the World Economic Forum in Davos, the survey included responses from over 4,700 CEOs globally, revealing a unique perspective from Philippine leaders.
Commitment to AI: A remarkable 88% of Philippine CEOs anticipate systematic AI integration within the next three years, focusing on:
Operational Efficiency: Streamlining processes and enhancing decision-making.
Customer Experience: Utilizing AI to better understand and serve clients.
Workforce Development: 75% plan to leverage AI for skills enhancement and training.
Product Innovation: 69% aim to develop new products and services through AI insights.
Challenges and Opportunities
Workforce Shortages: Philippine CEOs face challenges distinct from their global counterparts, with 28% citing a shortage of skilled workers and technological disruption as critical issues.
Sustainability Concerns: The survey indicates that over half of the CEOs have yet to make significant investments in climate-friendly initiatives, highlighting an area ripe for development.
Strategic Partnerships: Many CEOs are actively seeking collaborations with universities and managed service providers to address these challenges and foster innovation.
Expert Opinions
Mary Jade Roxas-Divinagracia, Managing Partner at PwC Philippines, emphasizes the transformative potential of AI, stating, “Businesses that thoughtfully embed AI into their strategies will not only enhance operations but also uncover opportunities for transformative growth.” This sentiment reflects a broader understanding among CEOs that AI is not merely a tool but a catalyst for innovation.
Catherine Lipana-Gomez, another PwC partner, points out the dual challenge of climate change and the opportunity it presents for businesses to gain a competitive edge through sustainability initiatives.
Conclusion
The PwC 2025 Global CEO Survey underscores a pivotal moment for Philippine businesses as they navigate the complexities of AI integration and sustainability. With a proactive approach to technology and a commitment to addressing workforce challenges, Philippine CEOs are not only preparing for the future but are also setting a precedent for innovation in the region. As they embrace AI, the potential for growth and competitive advantage becomes increasingly tangible.
Source: PwC. Philippine-based CEOs confident in AI’s potential to enhance business operations – PwC 2025 Global CEO Survey. https://www.pwc.com/ph/en/news/2025/philippine-based-ceos-confident-in-ais-potential-to-enhance-business-operations.html
Comments